War is a rock song
June 25th, 2008So I’m about to see “Don’t Mess With the Zohan” in Stone Harbor, New Jersey and the previews aren’t coming attractions—they come later—but commercials: for Verizon, for Samsung (know what a “BlackBerry prayer” is?) and for the National Guard. The last one’s the keeper: It’s a video of Three Doors Down singing “Citizen Soldier,” and you can download it, free, on the National Guard website (you look).
Rock ‘n’ roll used to be about peace and love and good vibes. When did it become an ad for war? Katy, my older kid, tells me she’s heard the song before and doesn’t know if any other rock group does that kind of thing. (Be right back; I’ll check out the National Guard website). Yep, Google National Guard and Three Doors Down and “Citizen Soldier” come up. You also learn that Kid Rock, that scruffy subversive who married Pamela Anderson, has just cut a commercial for the Guard.
I’m not against readiness but I am against war. Any musician who sides with the latter is lame in my book. Going to the movies used to be about entering a world of pure entertainment, a world you could get away to. No more. When did marketing become so mercenary, political and malevolent?
“Zohan” was fun, by the way. Getting there wasn’t half of it.